Home | Baba Things India

India is fast becoming a major powerhouse in textile manufacturing, as pricing in the Far East steadily increases and brands look for alternative production resource.

Our vision is to create a sustainable ‘conscious business’ that is fairly traded
and non-exploitative.

BabaThings India PVT LTD (bti)
was established in 2004.

Over the past 16 years, bti has become world class tailoring unit with highly skilled tailors capable of manufacturing a vast variety of products such as; baby slings and carriers,nursing accessories, adult and children’s garments, travel accessories and
soft toys to name a few.

Our ambition is to work with selected partners to help grow their businesses, whilst maintaining steady production capacity at our production facility. This makes bti an attractive opportunity
for long term growth and cost stabilisation.

what
we do

Sourcing

& Print

Pattern

Making

Cutting
& Sewing

Product

Testing

Research &
Development

Anchor 1

Anchor 4

Anchor 2

meet the

family

Daniel Lucas

CEO

Ethical. Creative. Empathetic.

Co-founder and gate keeper of the
conscious business ethic bti has maintained
since the beginning. Daniel would like to acknowledge his two founding partners,
Heath and Elena, without whose help
this would not have been possible.

Divya Periyasamy

CFO

Efficient. Methodical. Dynamic.

Divya joined bti earlier this year and has already made a dramatic impact on the business.
Her cool and logical approach has already
paid clients dividends in this new world caused by the Covid-19 pandemic.

Siva Ragunathan

Production Director

Diligent. Hard-working. Passionate.

Siva has been with bti for over 15 years and
has been instrumental in its success, helping
to sustain the core values the founding
partners laid down in the beginning whilst maintaining a commercially viable business.

Jonathan Feingold

SVP International Sales

Visionary Market Maven and Trend Forecaster

Jonathan Feingold is a senior executive with over three decades of leadership in the nursery products industry. As past Chairman of the Baby Products Association, he has shaped industry standards while pioneering globally successful brands such as Baby Jogger and Doona. A recognized visionary and trend forecaster, Jonathan blends product innovation with deep market insight, consistently aligning business growth with evolving parenting needs. His strategic foresight has helped launch and scale nursery essentials—from strollers and car seats to lifestyle accessories—across the UK and international markets. His passion lies in identifying what’s next for modern families worldwide.

Virginia Wykes

Director of Sales

Kind. Focused. Considerate.

Virginia brings a vast wealth of international

sales experience to bti. Her gentle but direct approach to sales is what makes her so good at what she does and her little black book of contacts is second to none.

Srinivasan

Tailor

Quality. Professional. Sharp-witted.

Srinivasan is one of the original three tailors
that helped form bti. His tailoring prowess and workmanship is world class with the ability
to reproduce a sample reproduce a sample
at a glance.

Priya

Assistant

Lovely. Polite. Witty.

Priya approaches every task with a sense
of joy and diligence not often found in the workplace. Her infectious work ethic is a
shining example to her fellow colleagues.

Amudha

QC Manager

Positive. Calm. Brave.

Amudha’s keen eye and attention to
detail is second to none. She is trained to
look for the smallest inconsistencies and
will reject any product that doesn’t meet
the GOLD SEAL that has been agreed
with the customer.

Mohan

Warehouse Manager

Faithful. Gentle. Jolly.

Mohan approaches the most mundane tasks
with enthusiasm and delight. He is well
organised and has brought a sense of
order to what would ordinarily be chaos.

Devika

Cutting Master

Precise. Careful. Enthusiastic.

Devika has one of the most important
jobs at bti, as she is personally responsible
for every cut and lay that happens at bti.
She understands the precision required
to cut each lay correctly.